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Case Study: Sleep & Sinus Centers of Georgia
Context and objective.
A multi-location specialty clinic needed to lift organic discovery and convert more searchers into appointment requests. The brief: rebuild SEO foundations, speed up the site, and create a sustainable content engine that could run continuously.
Strategy.
Treat the website as the primary clinic—the place where speed, structure, and language determine whether a patient books.
Prioritize information architecture, performance, schema, and editorial discipline; add targeted paid for coverage; instrument
GA4 events to track inquiries, calls, and forms.
Execution.
• SEO: keyword research, on-page, and schema for core conditions and procedures; tightened internal linking and entity clarity.
• Web & UX: rebuilt architecture and improved performance to reduce friction on mobile; aligned templates to search intent.
• Content ops: editorial calendar for symptoms, treatments, and FAQs; consistent brand voice across web and social.
• Autonomy: implemented an AI-driven SEO system to publish and refresh content continuously, with human QA.
Results.
Website traffic up 1,471.7% in 28 days; tracked events up 625% in the same period.
What changed. Search became the clinic’s strongest channel. Faster pages, structured content, and measurable funnels produced sustained inquiry lift.
Stack highlights: custom site + GA4, schema markup, AI-assisted editorial workflows.
Case Study: www.allpointsatl.com
Context and objective.
All Points needed a reliable pipeline for mid-market B2B leads and a clearer handoff from marketing to sales. The mandate: stand up the full engine—strategy, channels, site, and creative—and make it measurable end-to-end.
Strategy.
Replace fragmented tactics with a structured system: keyword-led SEO for compounding visibility; tightly targeted paid search/social for capture; outbound and email for coverage; multi-step funnels to pre-qualify and route leads; performance creative to test and scale what works.
Execution.
• Channels: launched SEO, paid, email, and outbound as a single plan; coordinated dev, design, and copy across internal and external teams.
• Funnels & data: designed multi-step forms and lead scoring; automated enrichment and CRM routing to shorten time-to-first-touch and lift close rates.
• Creative: produced ad variants, video explainers, and modular web assets to align message and offer from ad to landing page. • Partnerships: expanded sales channels and partner marketing to extend reach without bloated spend.
• Advisory: supported SMB clients on packaging and launch operations, sharpening ICP fit and case-study pipeline.
Results.
$3M+ in new ARR and ~30% total company revenue growth over two years.
What changed.
Marketing became a closed-loop system—creative informed by search intent, funnels informed by ops, and reporting that tied channel spend to booked revenue.
Stack highlights:
Webflow, GA4, CRM + automation, in-house video/photo toolchain.
Case Study: www.clearpathnasal.com
Context and objective.
ClearPath needed a credible digital presence and education suite to inform patients and surgeons while enabling distributor outreach.
The goal:
reduce friction to understanding, evaluation, and adoption.
Strategy.
Ship a product site and resource hub that aligns clinical accuracy with patient clarity, then surround it with video education, surgeon training, and targeted email to distributors. Measure interest signals and enable follow-through.
Execution.
• Web: built the website and centralized resource library for patients and physicians; structured navigation by indication, procedure, and outcomes.
• Video: produced patient education pieces and surgeon training modules to shorten the learning curve.
• Enablement: ran outbound distributor email sequences with clear collateral and next steps to drive demos and stocking.
Outcomes.
A complete launch toolkit—web, education assets, and enablement—supporting surgeon understanding and distributor activation.
What changed.
ClearPath’s story moved from slide decks to a living system: authoritative pages, explainers, and training content stitched to outreach.
Stack highlights: product site + resource hub; video/training asset library; outbound email sequences.